CLIENT: Waterway Cove, A Timeless Neighborhood with a Coastal Breeze
GOAL: To use Facebook advertising to reach an exact demographic and generate leads.
STRATEGY: During our brand assessment phase, we identified the client’s desired audience by location, age, education level, interests and likes. Various targeted filters were employed along with progressive A/B ad testing, refining both ad creative and text based on user responses, CPM and analytics to improve efficient and engagement. All within a fixed monthly budget.
RESULTS: For an ad spend of $0.98 CPC (cost per click), we were able to deliver the following targeted results: 8,728,912 impressions,
3,724 click through’s to a custom Facebook landing page for conversions. This generated a 168 pre-qualified targeted leads who actively espressed interest in more information
– Facebook became the top referral source to their website, responsible for 72.7% of total traffic.
– Established a thriving brand community and identity on Facebook.
To date, Facebook has been our best performing ad campaign online for this client. It is impossible to beat the low cost of reaching this unique and highly engaged audience.
elizabethgalloway
Tim Moore
jonmurphynntmh
kellyburnette
maximumdesign
Maximum Rocks
maximumrocks.wordpress.com 
Wow, I have no other choice than to be totally convinced that this may be something worth investing in the near future. I love the results, and the strategy just ROCKS!